What is BBB’s Rating System?

1 min. readlast update: 10.17.2023

BBB ratings represent the BBB's opinion of how the business is likely to interact with its customers. The BBB rating is based on information BBB is able to obtain about the business, and is significantly influenced by complaints received from the public. BBB seeks and uses information directly from businesses and from public data sources. Find more information about our rating system here. 

BBB maintains Business Profiles on more than 5.4 million companies, including a letter grade rating that presents BBB’s opinion of the business’s responsiveness to customers based on complaints filed with BBB file information about the business. The BBB Rating System uses points based on marketplace behavior, including how the business responds to consumer complaints, transparency, truthful advertising, and more. In some cases, a business’s grade may be lowered if the BBB does not have sufficient information about the business despite requests for the information. The rating system automatically updates the letter grade when new information is added to the file, such as current size of business or new complaints. 

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